This slide sheet is a list of some of the top things that are making the difference between successful and unsuccessful business owners.
The top three things that made the difference between the successful and unsuccessful entrepreneurs in our study were networking, having a strong social circle, and the quality of your network.
While networking is a pretty fundamental part of being an entrepreneur, it’s not the only thing that makes a difference in business success. If you have a strong social circle and the right people in it, you will likely find it makes a huge difference in how much money you make, but the actual quality of this circle is only half of the equation. You have to have at least one person of influence in the circle with whom you can communicate and influence. This is the other half of the equation.
Of course, there are lots of ways to build your social circle. It helps to be active on social media, participate in local meetups, etc. But if you don’t have a strong social circle, it’s quite possible that networking alone won’t be enough.
The other thing you need is someone to run your social media accounts. In our study of more than one billion people, we found that only a little more than half of people with social media accounts are active. That is because most people aren’t as active as they used to be, but it’s still an issue. So if you are not active, you might be missing out on a big part of your audience.
Social media can be a great way to build relationships with people you may not know. But it can also be a way to get yourself into trouble. So make sure that you are using social media for the right reasons. If you are just using it to meet up with friends, then you are most likely getting your information from unreliable sources. Try to limit your time online to once a week or once or twice a month.
The other major issue is time spent on social media. It can be a great way to meet people around the world or to find new ones. But it can also be a way to get yourself into trouble. So make sure that you are using social media to connect with people you might not know.
This is a good one. In my last post I gave a link to a slide-sheet that my colleague Dr. Steve Hebert found that lists the most common social media accounts and the people who frequent them. This is the same thing you can do here: find the people who use the social media you are using and see how often they post. You can then check to see if you have a common interest or if you’ve been out of the loop for a while.
My colleague Steve found that a lot of people use Twitter to follow each other, but a lot of people don’t know they are on Twitter. A lot of times they are on Facebook and other less commonly used social media accounts. I know I have friends on Facebook, but I’ve only been on there two or three times. My brother often goes to the computer store and we usually meet up for a drink.
The thing is, people sometimes just don’t know if they are on Twitter, Facebook, or even a blog. It’s one of those things that is easy to miss if you don’t want to do the work of keeping on top of it. And, some people just don’t know how to search.